Mobile, Datacard & DTH Recharge
The telecom industry in India is growing at breakneck speed, and the majority of the growth is contributed by the wireless or mobile segment.
As per the TRAI latest release India is having 91 Cr Telecom Subscribers out of 88 Cr are Mobile Subscribers. What is even more interesting is that a majority of the wireless connections, almost 95% of them are prepaid. Given an ARPU of around Rs 300, we can assume that an average recharge is Rs 300 per month, or Rs 3600 per year. Based on these numbers, the recharge industry size works out to be approximately Rs. 3 Lakh Cr per year.
Talking of DTH, though the number of players in this sector are few, they are also reportedly expanding at 50-60%. India's TV viewership is believed to be the second highest in the world and is expected to swell up to 5 – 6 Cr by the end of 2012. The installed base of DTH is very small compared to this number. So, this space also remains mostly untapped and could offer a big opportunity.
Bulk SMS
Nowadays rarely can we spot someone without a mobile phone. People are either talking over a mobile phone, or drafting/reading SMS, playing games, listening music, taking photos/videos, browsing net etc, thus making it an inevitable part of modern life. The mobile subscribers and service providers are rapidly increasing day by day. Latest records indicate that by the end of 2010, the total number of mobile subscribers in India will cross 50 crores. That means nearly 50% of the total population in India will be using mobile phones. Recent surveys & studies reveal that mobile subscribers in India will rapidly increase in the coming years, each of them having at least 3-5 mobile connections.
It is here that the advertiser gets a new platform to reach potential customers through SMS Marketing or Mobile Marketing. Mobile Marketing is an innovative technique that enables organizations to communicate and engage with their audience/customers in an interactive and relevant manner through any mobile device or network.
SMS Marketing is useful for all types of businesses, especially in targeting the local customers. With the help of bulk SMS you can increase your sale by 200% in just a couple of days during the festivals or promotions. SMS Marketing service is excellent for promoting as well as in communicating with the customers and conveying a brand message or to develop strong brand awareness among the mass.