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SEO Course Content

Overview:

Search Engine Optimization  or SEO is a technique which enables the website to be listed on the top search results for the particular query related to the product offered by the organization when entered by the user in the search engines like Google/Bing/Yahoo etc.

SEO Institute Hyderabad,SEO Training in Hyderabad, SEO online training Hyderabad

Improve your search rankings with search engine optimization (SEO) techniques from the experts. Learn how search engines work and explore best practices for performing keyword research, evaluating on-page ranking factors, getting links, increasing page rank, and analyzing results to help boost your search engine positioning.

SEO Training Course Duration

1 Months (Approx)

SEO Training Course Overview

Introduction to SEO:

  • What is Search engine optimization?
  • History of Search engines?
  • How is SEO important in digital marketing?
  • How is search engine important for companies?
  • How can search engine impact the brand and sales of a company?
  • How does search engine algorithm work?
  • Components of search engine?
  • Different types of search engine?
  • Operators used in search engine
  • Algorithms used in SEO
  • Updates of SEO

Google Webmasters Tools

  • Adding a Site and Verification Process
  • Configuration
  • Settings
  • Geographic Settings
  • URL Parameters
  • Site Links
  • Crawl Errors / Stats
  • Google Fetch
  • Blocking the Crawler and blocked pages
  • Traffic
  • Search Queries
  • Links to Site / Internal Links
  • Optimization
  • Sitemaps
  • Remove URLS from index
  • HTML Suggestions
  • Content Keywords

Research and Analysis Of Keywords:

  • Importance of keywords in seo
  • What are keywords?
  • Analysis of keywords of a particular company
  • Research on keywords
  • Different types of keywords
  • Analysis of keywords using google ad words
  • Competitor analysis
  • Fitting right keywords to the project

On Page Optimization

  • How is on page optimization important in seo
  • Web layout structure
  • Codes used in website
  • Design factors and guidelines
  • Differences between dynamic and static sites?
  • Domain name optimization
  • File name and folder name optimization
  • Title tag optimization
  • Meta tags optimization
  • How to write meta description
  • Meta robots
  • Header optimization
  • Footer optimization
  • Anchor link optimization
  • Content writing for seo
  • Site maps submission
  • Image optimization
  • URL optimization
  • Robots.txt
  • Dynamic site optimization techniques:
  • WordPress SEO
  • Black hat SEO techniques.

Off page Optimization

  • Introduction to off page optimization
  • Factors affecting offsite optimization
  • Importance of offsite optimization
  • Current scenario of search engine optimization
  • On page optimization versus off page optimization
  • How to build links?
  • Type of linking methods
  • Link checking tools
  • Directory submissions
  • Social book marking
  • Posting classifieds
  • Importance of integration of blog to gain SEO
  • Local listing
  • Forum signatures
  • Article submissions
  • Importance of social buttons and social media
  • Press release submission

SEO Reporting:

  • Website position analysis
  • Monthly reports
  • Cyclic SEO